As we get ready for our Memorial Day cookouts, take a minute to reflect on those who have served our country, especially those who gave all. Freedom has its price, and we are forever thankful for all the troops, families, friends, non-profits and companies who support our brave men and women.
In memory of my husband’s friends who he had the privilege to serve with, we will never forget their courage and dedication to our country:
Capt Phillip Dykeman, USMC
Capt John Maloney, USMC
1st Lt Joshua Palmer, USMC
SSG Kyle Wehrly, USA
SSgt Joshua Cullins, USMC
Sgt Garrett Misener, USMC
Sgt Michael Roy, USMC
Sgt Joshua Frazier, USMC
Sgt Joseph Bovia, USMC
Sgt Frank R. Zaehringer III, USMC
HM3 James Swink II, USMC
Cpl Carlos Gilorozco, USMC
Cpl Brett Lundstorm, USMC
SPC Daniel Sesker, USA
Cpl Joshua Synder, USMC
Cpl John Bishop, USMC
Cpl Stephen Sockalosky, USMC
Cpl Jacob Tate, USMC
LCpl Joseph Giese, USMC
LCpl Maung Htaik, USMC
LCpl Terry Honeycutt Jr., USMC
LCpl Dakota Huse, USMC
LCpl Michael Geary, USMC
LCpl Timothy Jackson, USMC
LCpl Joshua Twigg, USMC
LCpl Kyle Brown, USMC
LCpl Joshua Scott, USMC
This morning I saw Tide’s new bilingual commercial for the first time, and was interested to see how the Hispanic community was responding to it. The commercial has been airing since September 2012, yet continues to receive feedback on YouTube.
Comments from Tide’s YouTube page include:
“After seeing this commercial, I will never purchase the product again.”
“Just get to the point in English.”
“I LOVE this spot (no pun intended). This is a fact of life. Join the 21st Century and understand that the world is changing.”
“These are awesome! Nevermind the racist bafoons who think “America” means white. It’s about damn time major advertisers started bothering to treat more Americans like humans.”
A recent post on LatinoRebels.com agrees the ad was well done.
“… it totally reflects a true bilingual and bicultural family. The abuela is also a bit hip, and come on, how many of you remember having to translate for your family?”
The ad is certainly soliciting feedback among consumers, but I’m sure Tide did its homework with its target audience to ensure it was well received among all Americans. After all, if people are talking about the ad, Tide did its job.
There is no doubt about it that blogs/bloggers continue to be influential, and blogger relations should be considered as part of a company’s marketing/public relations plan. There is also no doubt about it that blogger relations continues to be the Wild West.
Many bloggers have made blogging a full time job. They are looking to secure advertising dollars for not only digital ads, but also product reviews, Facebook posts, Twitter posts and Pinterest posts. Companies see the value in bloggers writing/posting
tweeting/pinning about their products and services and are willing to pay for coverage.
While the FTC did update its guidelines in 2009 requiring bloggers to be transparent when being paid or given product for reviews, this hasn’t really cleared up the blogger transparency issue. And as more social media sites (Facebook, Twitter, YouTube, Instagram, Pinterest, etc.) are added to the mix, the lines continue to get blurred.
So while you are seeing “sponsored posts” on Facebook and “promoted” Twitter posts, users and hashtags, this doesn’t incorporate when bloggers are tweeting, pinning or posting sponsored content.
Having a journalism degree and having it ingrained in my head that advertising and editorial are always kept separate (although we can debate that too), there is a very interesting ethical discussion all us PR and marketing practitioners should be having with bloggers about this.
While journalists pride themselves on the separation of editorial and advertising, bloggers have a different motive, and in the end it’s the consumer that will likely suffer.