Starting today, your Google+ is getting a makeover. Ever since its inception, Google+ has fought hard to catapult its popularity (190 million active users) beyond Facebook (1 billion active users) and Twitter (300 million active users) – and has yet to do so. Google is hoping its continuous improvements will help.
What will you see?
1. A multi-column layout that can enable better viewing across devices (mobile, tablet, computer) that have different screen sizes. In our personal opinion… taking the Pinterest design approach.
2. New hashtag capabilities that corral text and images with related content. This way, your connections can see related content all at once. Auto tags can be removed or replaced.
3. A suite of photo editing tools and a identification tool that features your best, most important photos – eliminating duplication uploads or poor picture quality. Additionally, your storage space will increase to 15GB.
4. Hangout will now save all on-record conversations as history, allowing users to access it anytime.
What does this mean for businesses?
Google is simply enhancing the way businesses and consumers can use Google+ more efficiently. Now, industry content that is posted by a business can reach consumers through more accurate categories. Additionally, more visual content can be shared with the space increase.
Are you using Google+ for business? Consider exploring its use not only for promoting your business, but for keeping things organized. Use Google+ hangouts to brainstorm with colleagues and clients, or even incorporate hangouts in contests (e.g. Enter to hangout with…) or as webinars (e.g. Join us for our marketing 101 hangout!). Check out industry-relevant hashtag feeds to see who is talking about what. Keep track in Google Docs and share with your circles. It’s all about collaboration!
Tradeshows are a great way to cultivate relationships with media. While many companies focus on customer relationships (as they should), it is also a chance to spread the word about the latest and greatest products and/or services, and position the company in the industry. How? Here are some ways to leverage tradeshows for your PR goals:
Waahhhh…Google is shutting down Google Reader on July 1. Gee thanks Google. Now how are we supposed to keep up with our favorite blogs, news sites and interests?
Following are some tools to check out as potential “substitutes” for Google Reader’s absence:
Have another solution? We would love to hear about it! We are confident that new platforms will evolve because of this change.
Do you use Pinterest for your business? Just recently, Pinterest updated its design and created a new analytics platform to help businesses better understand their pinners and help users discover and explore even more.
Pinterest Design Update
Pinterest has always been touted for its exceptional user platform. Now, it’s even better as they have added the following features:
This is great news for businesses – a better, user-friendly platform that is already loved by millions.
Pinterest Web Analytics
The new analytics tool – Pinterest Web Analytics – allows businesses to track pinning activity, learn what pinners like and more. This tool helps to identify how to get pinners more engaged. Use analytics to help assess and modify your Pinterest strategy.
Want access to analytics? Make sure your Pinterest page is verified. You must have an HTML file or meta tag to your website to get verified. Hop over to the Pinterest for Businesses page for step-by-step instructions.
Jim, Jennifer & Kayleigh
The growth and expansion of new media is occurring at breakneck speed. It seems that every day brings with it new changes, opportunities and challenges, and major questions as we grapple with ways to incorporate the new with the established.
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