I really don’t have a whole lot to say about this.
Forbes, Microsoft and Nova Southeastern University are in agreement on the subject: “How can companies and their sales teams look their best and win the sale over the competition? We think that the key to success starts with marketing departments—and their alignment with sales teams.”
Seriously? Someone might want to welcome these guys to the 21st century. If you are not treating marketing as a primary business function – an operational necessity – you missed the memo from Peter Drucker back in the 1950s.
Whatever. The bottomline for every organization is sales. Anyone who tells you different is not telling the truth or is delusional or both. Anyone who has not yet realized the critical importance of marketing as part of the mix to get those sales is out of touch.
And that’s all I have to say about that.