Last week I was watching an episode of Gator Boys (don’t judge) with a 7 year old and a 5 year old (that’s why you don’t judge). I only expected to see lots of chomping close-encounters, but there was another message in this particular episode. Gator Boys’ gator wrestling and sanctuary location in Mississippi needed a solution to solve their low show attendance issue – and fast. Their answer? Marketing.
One of its crew members took the lead and developed a plan to spread the word about the gator wrestling shows. Marketing and public relations tactics included reaching out to several local media stations and securing interviews with their gator experts. She went to the tourism bureau and dropped of some marketing materials, as well. The turn out for their next gator wrestling show was outstanding. They went from practically zero attendees to over 75 people attending a show, and it’s been steady ever since.
They needed to tap into some event marketing and publicity strategies and make themselves known in the community. A little word goes a long way.
Next time your sales are not as high as expected – or even, as needed, consider evaluating your marketing and public relations strategy. Does your ideal consumer even know you exist? Oftentimes marketing and public relations get overlooked, but they are truly a valuable tool to securing your next big catch!