Sweeney constantly strives to advance knowledge, both for our personal betterment and as a tool to enhance our value to clients.

The following books are about leadership, innovation, desire, uncommon thinking, perseverance, persistence, success, strategy, vision and greatness. In short, they are about building brands and achieving measurable results.

Pour Your Heart Into It by Howard Schultz

Will and Vision by Gerard J. Tellis, Peter N. Golder

Good to Great by Jim Collins

A New Brand World by Scott Bedbury

The End of Marketing as We Know It by Sergio Zyman